“The 'Give Me More Stripes' program is about enhancing our guests' experience at Fridays restaurants,” said Jeffrey Metz, president of the Metz Group, a licensed T.G.I. Friday’s franchisee. “This innovative new loyalty program is designed to reward and recognize all of our best guests.”

Early membership benefits include a personalized & customized membership card, complimentary appetizer or dessert coupon upon sign up, one time use jump-the-line pass, cash back on large purchases in the form of gift certificates and exclusive communication about specials and food/drink previews.

“Although these are the immediate and tangible value components of the program, the spirit of the program is more than just dollars off,” Metz said. “It's about special treatment that will continue to evolve and will be shaped according to guest feedback and preferences.”

According to a recent survey(1) conducted by Harris Interactive(R) on behalf of T.G.I. Friday's restaurants, nearly nine in ten (87%) of U.S. adults would find membership in a restaurant recognition or rewards program appealing. Of those adults, nearly eight in ten (79%) would find complimentary food/drink an appealing feature in restaurant recognition and rewards program membership.

The Metz Group is a licensed T.G. I. Friday’s, Inc franchisee that operates T.G.I. Friday’s restaurants in Toms River, Atlantic City, Brick, Turnersville, and Manahawkin, New Jersey, as well as Wilkes-Barre, Dickson City, Mechanicsburg, Quakertown, Easton, State College, and Williamsport, Pennsylvania. For more information about Northeast Restaurant Group, visit www.metzltd.com .

Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of July 2008, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 59 countries. For more information, visit www.fridays.com.